Enterprise collaboration lies at the heart of successfully executed marketing operations strategies.

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Enterprise collaboration lies at the heart of successfully executed marketing operations strategies.

Our eGuide highlights how you can create a collaborative culture, including:

  • Getting all departments to work together on mapping the customer journey, leading to important insights.
  • Establishing who has the right skills from which departments to form a marketing operations team.
  • Sharing data accurately across departments in accordance with compliance and proper governance.