Align business goals between Sales, Marketing and IT with a successful Marketing Operations strategy

Marketing Operations is an important strategic driver, aligning the goals of Marketing, Sales and IT and improving customer insight.

Our eGuide demonstrates how to get cross departmental buy-in when designing your Marketing Operations strategy, including:

  • Driving cross departmental collaboration between Sales, Marketing and senior teams to achieve global campaign coordination
  • Streamlining interactions between each department to increase the efficiency of cross departmental collaboration
  • Creating actionable insights across all departments by using Marketing Operations to eliminate any existing silos.

Design a Marketing Operations strategy that has cross departmental benefits. Find out how by downloading: Sales, Marketing and IT: Your cross departmental guide to designing a Marketing Operations strategy

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The Author

Andrew Freeman


Andrew co-founded the company in 2000 and is responsible for the strategic direction of the business as well as maintaining close relationships with clients to ensure successful programme delivery. He leads CRMT with a clear purpose to align clients’ sales and marketing processes to drive business revenue.