Event Overview

What is it for?

The shift to ABM as the dominant B2B marketing strategy has brought about advances in targeting, personalization and analytics. But many ABM programs still look like traditional demand gen. Many marketers haven’t adapted the way they deliver content and educate buyers in this new world. As part of our technology showcase series, we will be joined by LookBookHQ to share how companies are adopting Intelligent Content delivery to address the unique pains of buyers at the account level, nurture anonymous contacts at target accounts and better understand account level interest and intent.

Who should join?

Do you have an Account Based Marketing strategy in place or are you looking to develop one? Is your content delivery fit for purpose for ABM? If you’re a marketer looking for insight on how to use “Content Science” to maximise engagement, identify and fast-track your best prospects and educate sales-ready buyers faster, save your seat today.

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Carey Copeling - LookBook

Carey Copeling

Regional Advisor EMEA

Carey Copeling is a Global CX Marketing Consultant focused on modern customer experience, sales, marketing, technology and enterprise content strategy.