Demand generation strategies can drive great marketing results, but you must get the creation and implementation right.

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Demand generation strategies can drive great marketing results, but you must get the creation and implementation of these strategies right.

Our eGuide offers six how-to tips, including:

  • Integrating all technologies so data touchpoints provide consistent information about customers.
  • Putting end-users first when it comes to changing processes to improve adoption rates.
  • Aligning your brand strategy with demand gen targets to garner more loyalty from customers.